Built for B2B teams who want clarity, not cringe.
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A shared starting point for on-brand campaigns.
The problem
Most tools optimize for “more words”. B2B teams need consistent positioning, proof that holds up, and output that survives review.
Generic tone creep
The draft sounds fine… until it sounds like everyone else. Then the rewrites start.
Revision loops
Stakeholders edit for taste because there’s no shared voice spec or structure to follow.
Channel sprawl
Landing page, emails, ads, social — each gets written separately, so the story drifts.
The outcome
Strategy-first output for B2B teams: consistent voice, reusable templates, and campaign packs that stay aligned across channels.
What’s inside
Set your voice. Pick an angle. Generate a multi-channel pack. Save the template. Repeat without losing the plot.
The loop: brief → options → voice → pack. Repeat without losing your story.
Step 1
Drop in a brief
Audience, offer, constraints. Yori asks the clarifying questions so the copy doesn’t wander or overpromise.
Step 2
Explore angles
Hooks, headlines, objections. Pick a direction, then generate variations without losing the plot.
Step 3
Lock brand voice
Tone rules, vocabulary, positioning, phrases to avoid — once. Every output stays consistent afterward.
Step 4
Generate the pack
Landing copy, nurture emails, ads, social. One story, many channels — ready to publish.
Step 5
Ship (again)
Save the template and reuse it. The next campaign starts 80% done — without re-litigating voice.
What you get out
A publish-ready pack your team can reuse — not just a draft you’ll rewrite.
Exploration
Generate options fast, then converge on copy you’d actually publish — in your voice, with your constraints.
Explore angles. Keep the story consistent.
Generate options quickly, then converge on copy that matches your voice, constraints, and buyer reality.
Social proof
A few lines we hear when teams move from “AI drafts” to “publish-ready packs”.
“The first draft is finally usable. We spend time choosing an angle, not rewriting tone.”
“It feels like it understands technical buyers. Clear, specific, and never overpromising.”
“For the first time, sales and marketing sound like the same company — across every asset.”
“We turned one webinar brief into an invite page, emails, posts, and a follow-up pack in a morning.”
“The voice spec is the secret. Once it’s set, everything stays consistent without constant policing.”
“Partner kits became repeatable. We ship co-marketing packs that resellers actually send.”
Free to start. Basic is £49/mo. Pro is £99/mo. Need invoice billing? Contact sales.
Free
£0/mo
Basic
£49/mo
Pro
£99/mo
Ready to ship?
No more “can you make it less ChatGPT?” Yori learns your voice once, then stays consistent.